Our Team

Hi there! We would love to get to know you!
Cassie Dorran

Cassie Dorran

Founder, Designer and Photographer
Rural Route Creations was established in November of 2007 by Cassie Dorran. While attending Oklahoma State University majoring in Agricultural Communications and Animal Science – Livestock Marketing, Cassie began creating marketing materials for livestock producers. 11 years later, her foundation of integrity and livestock industry passion has only grown. With deep agricultural roots, she grew up in Arkansas showing and raising purebred cattle, sheep and hogs. Cassie loves the industry but especially the people in it. She was a member of both the highly regarded livestock and meat judging teams in university.  


In 2012, Cassie married Ryan Dorran, a purebred livestock auctioneer and owner of Dorran Marketing Inc. DMI serves as an umbrella company of RRC within Canada. Ryan and Cassie enjoy traveling to visit their customers and seeing cattle at every chance. Their dedication and loyalty to their customers remains their concentration. Their son Dalton was born in 2017, and being a mother is her most favorite job of all.  


Over the last decade, marketing has revolutionized through the internet and social media, but clean, focused approaches will always be here to stay. Cassie loves telling the stories of their customers through a branded campaign that will increase awareness and ultimately business. You can often find her photographing, videoing, writing and designing on your behalf. Your trust and vision are No. 1 priority to Cassie when you invest in Rural Route Creations marketing.

Jocelyn Washam

Jocelyn Washam

Lead Designer and Photographer
Jocelyn Washam is a fourth generation Hereford breeder and livestock enthusiast, cherishing her heritage and family nearest to her heart. She holds a master’s degree in Agricultural Communications and a bachelors degree in Animal Science and Agricultural Communications from Missouri State University. Growing up in Republic, Missouri, she has been an integral part of the Hereford association on every level.  


Since 2009, Jocelyn has gifted her talents to hundreds of Rural Route Creations clients. She's always behind the lens at cattle shows, develops advanced websites and creates beautiful print marketing pieces, to only name a few of her details in insuring the company runs smoothly and successfully.  


In 2013, Jocelyn married Cody Washam, her long-time best friend. The two of them operate Hillside Angus and Butler Polled Herefords along with their families. They own Wide Range Bovine Unlimited together, helping source ABS semen and breeding cows for hundreds of clients a year. The couple also enjoy youth of the cattle industry and serve as advisors for the Missouri Junior Angus Association.

Shallaine Daley

Shallaine Daley

Office Coordinator
Along with her family, Shallaine operates Southpaw Cattle Company west of Carstairs, Alberta. She was an active junior in the Simmental associations and participated in Summer Synergy.   In the fall of 2017, Shallaine joined Cassie as a manager in the Canadian office. Her role has since grown to include the company’s day-to-day operations of the business to make sure things run smoothly and efficiently. Days get busy with the fluctuation of sale seasons, but Shallaine always maintains a steady calmness as she gracefully attends to the task at hand.   Shallaine loves cattle people and enjoys getting to travel new places and see new things. She has an abundant amount of love for children and junior cattle activities, and can often be found with Cassie’s little boy close by. She’s always up for good food and can cook with the best of them!